New Technology : Amazon Local vs. Groupon – And the Winner Is…

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Groupon has controlled the “local bargains” market for some time now, so it’s exciting to see a big name like Amazon step up as a competitor with its Amazon Local service. But is Amazon able to compete? In this article, I will test and analyze both services – Groupon and Amazon Local – using a defined list of metrics that I consider to be the most important for people who are looking for fun local things to do or buy at steep discounts. These metrics are: Volume: How many listings are available to browse through? Value: How good are the...

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