New Technology : Amazon Prime Day: Why It Is Going Annual & What Have We Learnt

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15th July: I pop onto Amazon. I’m immediately assaulted by a barrage of images all relishing in their own glory: it’s Amazon Prime Day, a time to celebrate the online shop’s 20-year history. 16th July: peace has been restored. Amazon greets us with a normal homepage. But this Prime-inspired madness has been confirmed as a regular event. Is it worth all the fuss? What’s the logic? Who actually benefits? Is it win-win for Amazon and the consumer? The Core Idea Boasting more deals than Black Friday, the busiest online shopping day of the year, Prime Day appears to be Amazon giving itself...

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