New Technology : Ello Just Had A Refresh. But Can It Be Saved?

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Remember Ello? Don’t feel bad if you don’t. Few do. Cast your mind back eight months. Ello – an ad-free social network aimed at creatives – had gained an incredible amount of traction, largely as a backlash to Facebook’s controversial real-name policy. For a brief moment, Ello was the hot new digital property everybody wanted to be on. It got so insane, invites for the service were being sold on E-bay for hundreds of dollars, and the site was processing up to 30,000 sign-ups per hour. And then it all fizzled out. Now, if people mention Ello at all, it’s...

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