New Technology : Publishers Need to Stop Whining About Adblock [Opinion]

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You can block online ads and malware with various tools like Adblock Plus and uBlock. Internet-based content producers and publishers hate these tools – ads are their means of livelihood. Some argue that ad-blocking tools kill their revenue stream, which means they eventually have to shut shop. They’re not wrong. As a writer, this is my revenue stream and it affects me when you block ads. But as a consumer, I don’t care. Ad-blocking seems like a natural option for any consumer because of a simple reason: it’s an easy way to get rid of an annoyance. Why We Block...

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