New Technology : How Apple Owns Hollywood, and Makes You Buy Its Products

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Apple might not actually own Hollywood yet, but Apple products do get featured in a lot of Hollywood films. So much so that in 2014 the company reclaimed the top spot in Overall Product Placement as calculated by BrandChannel. It seems that any film — no matter what genre — features an Apple product. Whether the movie is an action-packed thriller, an animated feature, or an anti-corporate film, Apple products are bound to appear. Blasted Apple product placement gets everywhere.. http://pic.twitter.com/GIAigdFHtE — Alex Masterley (@alexmasterley) March 20, 2015 There are a couple of reasons for this: 1. Apple is an...

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