New Technology : Why You Shouldn’t Pay Any Attention to Klout Scores

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Since 2008, Klout has been combing through social media data to give each user a rank (0-100) based on their influence in certain niches. The way Klout does this, however, bears little use in today’s social media environment, making Klout’s value to the world of social media smaller than ever. With marketing gurus and authors on business and social influence saying similar things, is Klout something that we should finally be saying goodbye to once and for all? How Does Klout Work? The full workings of Klout aren’t publicly available, but in short, the platform takes data that’s available from the social...

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